Smirnoff Backs The Culture With Their #OnToTheNext Campaign

Behind every dope idea, there's a dope brand that assists in activating it and making sure it reaches a great level of heights. We can mention quite a few examples, but the most recent one is that of Smirnoff's collaboration with Costa Titch on his recent dropped music video for the "Nkalakatha Remix" featuring Riky Rick as well as AKA.

Taking us behind the scenes of the "Nkalakatha Remix" music video shoot, Smirnoff moves #OnToTheNext as they position themselves with the culture, in turn supporting it. As the brand continues to evolve and is constantly finding new forms of expression, in turn refusing to be defined by one given trend, they are setting their new trends. With this, it only makes sense that the brand moves with a culture that shifts the same way. Moving #OnToTheNext check out the behind the scene footage of Costa Titch's "Nkalakatha Remix" powered by Smirnoff below;