It's always amazing to see our favourite rappers get bagging deals with big companies but I don't think we have seen one that is as impressive as this one. JR has a brand new connection with Honda South Africa for their latest Amaze range of whips and they have just dropped the advert for the vehicle.
This ad definitely amazed me with its intelligently seamless mix with JR's music as it sees the company bring him in to solve their freshness dilemma. The rapper immediately takes over the meeting and links us to the song he made for the ad along with the music video shoot. The playful way they exposed how brand partnerships work and some of the common disagreements between companies and artists make this not only an enjoyable ad but also a very informative one. Make sure to peep it below.
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