Amidst fired up conversations and debate about Cassper Nyovest suing traditional musician, Benny Mayengani, over using his concept for Fill Up Giyani Stadium recently, a bigger discussion on the importance of trademarking original ideas has arose. Naturally, fans and industry colleagues alike have come to the defence of either party by stating what they feel is correct in the scenario.
To dispel a few misconceptions, Cassper Nyovest has applied for a trademark for the words Fill Up in the eventing arena. This means that other artists are prohibited to use the words in relation to an event of sort as the Fill Up party is widely known to be affiliated with the rapper since 2015 when he first filled up the Dome. According to a report by 702, Carl Van Rooyen, a partner at Spoor And Fisher, says that the trademark is not yet registered albeit still pending and that Cassper will have grounds to claim for damages upon the successful registration of the trademark dating back to 2016. With the undeniable influence of the hip hop culture, a lot becomes expropriated by brands and other parties on the daily warranting the need to for one to trademark their potentially successful concepts - which is what Cassper has presumably sought to do. We've asked the Onlifers what they thought about him trademarking the Fill Up concept and this is what they had to say: