More and more, each day, brands are reaching out to artists to collaborate with them in their new campaigns as many of our faves embody exactly what brands are trying to communicate to consumers. A perfect example is how Sportscene recently called upon buzzing artists and fashionistas on the rise for their brand new Purple Reign campaign with the Redbat Autumn 2018 collection. Patty Monroe, Rowlene, and Jesse Reignz feature alongside other influencers who adorn pieces from the new range which is now available in stores nationwide. Their faces also feature on the official Sportscene website and in store as part of the campaign. If you missed it, here are some of the shots from the look book, along with the official campaign video(s):
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