Cassper Nyovest has always had different companies gravite towards him throughout his career. From signing a 6-figure telecom deal with MTN over two years ago to partnering with a top alcohol brand like Ciroc, Mufasa has always attracted some of the most popular brands. Last year he had companies like Budweiser and SABC 1 to name a few, partner with him for Fill Up FNB Stadium. Brands are intensely moving towards the culture to work with some of the leading taste-makers because it's becoming big money. Cassper just released K'sazoba Lit which is currently the most purchased song in the country, he's also one of the most liked public figures which is why he's a safe bet for brands to approach.
In a video thanking supporters for buying his new single, Cassper jumped into a pool before announcing that he was getting ready for "something big" ending the video with "Nike boys." Other publications would brush this off as just a term but we did a bit of digging and can confirm that something is in fact on the cards between Cass and Team Just Do It. For instance, the fact that he is wearing the brand's t-shirt also adds to a strong case - given that he rarely wears much labels 'cause he manufactures his own clothes. We're not talking about Gucci and Balenciaga which we know he's a fan of.
To add to that, somehow AKA knows something we all don't know 'cause he coincidentally tweeted about how his deal with Reebok has opened up a door for paying deals with artists as opposed to merchandise seeding. Could he also be of knowledge of Cassper's pending deal with Nike? Listen, something is coming and we'll be here to reveal the truth soon-soon! #NIKEBOYS
Myself & Reebok have made it inevitable that other brands are going to have to give up the bag for artists in this country instead of just giving them gear.
— AKA (@akaworldwide) March 26, 2018
Everything I've ever done in my career, business wise, music wise or music business wise, was not solely for the purpose of my own benefit, but so that I could build on the foundation that the artists before me laid, so that the ones after me could do the same.
— AKA (@akaworldwide) March 26, 2018
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