All posts tagged in Priddy ugly

On The Element Podcast, Priddy Ugly reflected on the current state of SA Hip Hop, expressing his wish for unity and collective support. “My wish for SA Hip Hop is that we all just support each other, I don't think one man's success takes away from another person's success,” he said. He urged fans to “stop acting like CEOs, stop caring about the metrics,” and called for a return to genuine appreciation of the music. Priddy also reminisced about when DJs helped discover new talent, noting, “Now DJs are releasing their own songs, they're not playing the next DJ's songs and that artist's song.” Closing off, he emphasized, “I just wish for us to become a community again… let’s become fans of Hip Hop and not just fans of the artists.”

“I wanted to drop Dust Deluxe on the anniversary of Dust, which is the 24th of January,” Priddy Ugly shared on The Element Podcast. “We had a difficult patch; we went throughout 2024 not talking, our relationship was via e-mail.” He explained that label delays and creative differences pushed the project back, saying, “I’m submitting ten songs and saying choose five, and they’re choosing two.” Eventually, Dust Deluxe was released on 26 September after months of back-and-forth.

In a recent YFM interview, Priddy Ugly opened up about his SAMA win for Best Hip Hop Album, calling it "a pat on the back" for his supporters. He reflected on the industry's shift toward superficial success metrics and expressed that with awards now in hand, the focus can return to the substance of the music. "It also was a testimony to resilience," he said, marking a nearly 20-year journey in music