Reebok SA and YoungstaCPT Drop a Signature Sneaker Steeped in Cape Town Soul

Reebok is proud to announce the launch of the Oh-Two-1. A bold, limited-edition sneaker designed in collaboration with South African hip-hop artist and cultural icon, YoungstaCPT.

Named after Cape Town’s 021 area code, the Oh-Two-1 is more than just a sneaker. It’s a mixtape in motion. Every detail tells a story. Every panel and texture has been chosen purposefully and deliberately. The sneaker was designed by YoungstaCPT himself and brought to life with original illustrations by fellow Capetonian Ross Solomon.

From hand-drawn spray cans and Metrorail trains to a tribute to the legendary ‘Gatsby’ sandwich, each illustration that wraps the Oh-Two-1 draws from Youngsta’s upbringing in the Cape Flats. Cassette tapes. Arcade buttons. Washing lines. Taxi rides. It’s the Cape in collage form. A tribute to the trials and triumphs that shaped one of South Africa’s most compelling voices.

The silhouette? The iconic Reebok Pump OmniZone, a 90s classic reborn with attitude. The gritty outsole draws from the streets, highways and sidewalks of Cape Town, while the yellow orange gradient detail nods to the sunrises and sunsets over Table Mountain. Each of the 500 individually signed and numbered pairs comes in a special box sleeve, complete with a collectible sticker sheet inspired by Youngsta’s mixtapes and lyrics. It’s art. It’s history. It’s hustle.

“You can’t applaud a fish for swimming,” says YoungstaCPT. “We are put on this earth to stake
our claim. But it won’t be given to you easily. This is what perseverance looks like. Ten thousand hours looks like me.”

A lifelong fan of the brand, Youngsta says this collab was natural and organic, born from the streets and grown in the studio.

“I’ve been wearing Reebok since I was a kid. You see it in my early photos. Even before the music. This shoe is for my city, for my people. For everyone who built something out of nothing.”

The Oh-Two-1 drops October 31st at R3,999. Available in extremely limited quantities – just 500 pairs – via Reebok.co.za, Reebok stores, and select retailers including Reebok, Sportscene, Studio88, Shelflife, Sneakerdistrict and Y?Gen.

This drop forms part of Reebok South Africa’s Pure Mzansi Gold series – an ongoing celebration of South Africa’s finest artists, athletes, and pop culture icons. Following in the footsteps of the late great AKA, YoungstaCPT becomes the third South African to craft a signature Reebok sneaker. The Oh-Two-1 marks the most valuable local sneaker collaboration in the brand’s history.

“YoungstaCPT fits the Reebok attitude more than anyone,” says PJ Morilly, Reebok South Africa. “He’s a leader. A storyteller. Someone who carved his own path. That’s exactly the kind of energy we want to champion.”

“You can’t be a challenger without ruffling some feathers,” adds Kevin Duke, Reebok Global Product Director. “Like Shaq and Iverson, YoungstaCPT brings a unique voice to the global stage.”

To support the launch, Reebok will release a four-part mini documentary exploring the creative journey behind the Oh-Two-1, told in the style of a mixtape – pulling together multiple influences, collaborators, and untold stories. The release will be supported by behind-the scenes content and participation-driven activations reflecting Youngsta’s energy and rebellious creative edge.