Msaki and SAMPRA to Represent South Africa at Linecheck Music Meeting & Festival 2025 in Milan

Acclaimed South African singer- songwriter and multidisciplinary artist Msaki, powered by the SAMPRA Developmen Fund in collaboration with the Africa Rising Music Conference, will travel to Milan, Italy, next week to perform and speak at the Linecheck Music Meeting & Festival 2025.

Joining her will be Pfanani Lishivha, CEO of SAMPRA, who will deliver a keynote speech as part of the festival’s international program. Linecheck, one of Europe’s most influential music conferences and festivals, brings together global industry leaders, creators, and innovators to explore new frontiers in
music, culture, and technology.

The participation of Msaki and SAMPRA reflects the growing international recognition of South Africa’s creative industries and underscores SAMPRA’s commitment to empowering local talent on the world stage.