SA Hip Hop Wins Some #Loeries2017 With @KhuliChana @KwestaDaKAR @CassperNyovest

This past weekend saw all the creatives from multiple corners of the continent, and the Middle East link up for the annual creative week and prestigious awards, the LOERIES. The who's who of the creative, advertising and innovative industries all gathered for the awarding of outstanding creative work in the past year and SA Hip Hop was not counted out. Remember when Kwesta and Dabone created a whole new song inside a VW Polo last year called 011 Beats ? Well the campaign won 4 Loeries. What about when people thought Cassper Nyovest was suddenly going broke when he started using cheap alternatives for everything during saving month? You know, when he dropped Mr Madumane? That campaign won 3 Loeries, while Nasty C's Bad Hair mini movie-music video by Arcade Content won a bronze Loerie. The biggest winner of the night is Khuli Chana, NATIVE VML and Absolut (ONE AGAIN) sweeping 11 Loeries right after they won big at the International Cannes Lions in France earlier this year. Peep the detail of which categories these various campaigns won in:

Digital x Interactive Communication: Social Media

Ogilvy Cape Town's Volkswagen "011 Beats" won Silver ft Kwesta 

Native VML's Absolut "One Source" Campaign won Bronze featuring Khuli Chana

Digital x Interactive Communication: Data Driven Campaign 

011 Beats won a Campaign Silver 

Digital x Interactive Communication: Digital Integrated Campaign

One Source won a Campaign Silver

011 Beats won a Campaign Bronze 

King James Group's Sanlam Conspicuous Savers won Campaign Bronze featuring Cassper Nyovest and Pearl Thusi

Digital x Interactive Communication: Music x Sound Design 

011 Beats is the only winner with a Craft Certificate 

PR x Media Communication: PR Campaign 

One Source won Campaign Bronze 

Television, Film and Video Communication: Internet Video - Above 30s

One Source won Campaign Silver 

Television, Film and Video Communication: Branded Content Video - Single Execution

Sanlam's Conspicuous Savers is the only winner with a Silver

Television, Film and Video Communication: Branded Content Video - Campaign

The One Source music video won Campaign Gold 

Television, Film and Video Communication: Music Videos 

Arcade Content's Bad Hair shortfilm for Nasty C won Bronze

Television, Film and Video Communication: Direction

Egg Films who directed One Source won a Craft Certificate

Television, Film and Video Communication: Cinematography

Egg Films won another Craft Certificate for One Source

Television, Film and Video Communication: Production Design

Egg Films won a Craft Certificate for One Source

Television, Film and Video Communication: Editing

Native VML won a Craft Certificate for the One Source Music Video 

Television, Film and Video Communication: Original Music x Sound Design 

One Source won a Craft Gold

Integrated Campaign: Integrated Campaign 

Sanlam's Conspicuous Savers won a Campaign Gold

One Source won a Campaign Silver

We couldn't be more proud!