KMAT Announced As The First Jägermeister Global Pass Recipient

Jägermeister is ecstatic to reaffirm its dedication to fostering South African creative excellence through the Jägermeister Global Pass initiative. 

As a pioneering program, Global Pass distinguishes itself by providing unparalleled support to the creative community, solidifying the brands position as a leader in promoting artistic innovation.

“Jägermeister is proud to continue our commitment to elevating South African music and culture on a global scale. Through initiatives like Meister Class and our “Amapiano to the World” campaign, we’ve seen firsthand the power of local talent when given a global stage. The launch of the Jägermeister Global Pass is our next step in this journey, creating meaningful opportunities for South African artists to connect, collaborate, and thrive internationally. Supporting KMAT’s presence at IMS Ibiza 2025 is more than just a sponsorship, it’s a statement of belief in the future of South African music and its place at the heart of global culture. ” -Ephraim Manana - Jägermeister

KMAT has been confirmed the first global pass recipient, as one of the headlining speakers and DJ for the prestigious International Music Summit (IMS) in Ibiza. This esteemed event brings together the world's top music executives, industry leaders, and artists to shape the future of electronic music. KMAT's participation marks a significant milestone in her career and underscores the growing influence of African voices on the global stage.

“I’m so excited to be going to Ibiza. I feel so honoured to be performing at this prestigious event. This platform has opened so many doors for other artists before me, I hope it does the same for me” -Kmat

The Global Pass initiative is designed to celebrate cultural mastery and artistic innovation, providing meaningful access and global recognition for homegrown talent. By bridging the gap between South African creatives and international platforms, Global Pass transforms travel into transformation, empowering the next generation of industry leaders.

Through the Global Pass, Jägermeister continues to demonstrate its commitment to nurturing creative excellence in South Africa. By providing opportunities for emerging talent/creatives to showcase their skills on global platforms, Jägermeister is helping shape the future of the creative industry.