GR8FUL Sets The Record On New ‘Gimmicks’ Visuals Ft. KindlyNxsh & Priddy Ugly

Cape Town-born rapper GR8FUL kicks off the year with the official music video for his single, 'Gimmicks'. 

The track, featuring Priddy Ugly and KindlyNxsh, has been making waves on South African airwaves, establishing itself as a standout radio single. 

Produced by Herc Cut The Lights, KindlyNxsh, and BZM, with executive production from Shishiliza, Gimmicks embodies the raw essence of hip-hop - lyrical precision, unwavering authenticity, and a deep-rooted sense of loyalty.

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The Some Idiots Studios - directed music video brings the song’s themes to life, visually representing GR8FUL’s relentless grind and artistic evolution. Each rapper’s presence in the video symbolizes their journey and unshakable position in the game, with three distinct settings that reflect their individual mindsets and personas. 

Priddy Ugly commands the screen in a mafia-inspired scene, embodying the aura of a seasoned boss - unmoved, calculated, and always in control. His presence reinforces his stature in the industry, showing that he is a force to be reckoned with. 

KindlyNxsh takes on the role of a butcher, a powerful metaphor for his razor-sharp skills as a lyricist. Every verse he delivers is precise, reinforcing his ability to carve out his space in the industry with skill and precision. GR8FUL, at the heart of it all, is in the kitchen - cooking up his success, one track at a time. His scene is a direct nod to his journey, symbolizing the hard work, dedication, and patience it takes to refine his craft and solidify his name in South African hip-hop.

The visual storytelling in Gimmicks mirrors the essence of the track itself - a declaration of skill, resilience, and authenticity. With each scene, GR8FUL, Priddy Ugly, and KindlyNxsh cement their identities as rappers who bring more than just bars - they bring presence, impact, and undeniable artistry.

With Gimmicks, GR8FUL further establishes himself as an artist to watch in 2025. His ability to seamlessly blend lyricism, energy, and storytelling sets him apart in an era where hip-hop is constantly evolving. The success of the single on radio and digital platforms is a testament to his growing influence, and the release of the music video only reinforces his trajectory toward greatness.

Check out the ‘Gimmicks’ music video below: