Reebok Partners With The Forbes Family To Introduce 'The SneAKA 2.0' In Honour Of AKA

Reebok, in collaboration with the family of South African hip-hop icon Kiernan Forbes (AKA), is proud to announce the release of The SneAKA 2.0, a special edition sneaker that pays tribute to the original collaboration between AKA and Reebok, while celebrating the enduring legacy of one of Africa’s most influential artists. 

Available on November 16, 2024, this limited-edition release of just 1,000 pairs is set to capture the hearts of sneaker enthusiasts, Hip-Hop fans, and South Africans alike.

The SneAKA 2.0 retains the iconic design of the original, featuring the Classic Leather silhouette in chalk-colored garment leather, with the bold cheetah-print insole, white sole, and red heel stub that first set this sneaker apart. However, this new iteration incorporates two significant updates that were close to AKA’s heart: for the first time, the South African flag replaces the traditional Union Jack, making The SneAKA 2.0 the first Reebok sneaker to carry another nation’s flag. 

Additionally, AKA’s handwritten initials, "KJF," are embroidered on the rear left heel, alongside pops of 3M reflective material, representing the energy and light he brought into the world.

PJ Morilly, Brand Director of Reebok South Africa, expressed the importance of honoring AKA's vision:

"One of the things Kiernan really wanted was the South African flag on the SneAKA. Unfortunately, that wasn’t possible back in 2019, but with The SneAKA 2.0, we’ve finally made that wish a reality. This is a huge win for him, his fans, and the legacy he leaves behind."

Kiernan’s family and close collaborators have been instrumental in bringing this release to life, ensuring it remains a true reflection of his spirit. The SneAKA 2.0 is more than just a sneaker; it’s a tribute to AKA’s passion for South Africa, his authenticity, and his deep connection to Reebok. Tony Forbes, Kiernan’s father, reflected on the collaboration:

"When Reebok and Kiernan came together, it wasn’t just about a product. There was a shared ethos of pushing boundaries, and I see The SneAKA 2.0 as a continuation of that, honoring the work he did and the vision he had."

The release also marks a pivotal moment in the Reebok-AKA partnership, addressing the 2020 Twitter controversy in which AKA publicly expressed frustration over not receiving royalties for The SneAKA 1.0. Morilly clarified:

"Kiernan was paid a substantial retainer, not a royalty, which was part of the original deal. Despite the noise around it, Kiernan and Reebok worked out their differences, and we had committed to future collaborations before his tragic passing."

Importantly, all profits from The SneAKA 2.0 will go directly to the Forbes family to support the upbringing of Kiernan’s daughter, Kairo, and a portion will be allocated to the Kiernan Forbes Foundation, a not-for-profit dedicated to supporting up-and-coming South African talent. Lynn Forbes, Kiernan’s mother, shared her thoughts on this tribute:

"This is a beautiful celebration of Kiernan’s life and legacy. He would have been incredibly proud of this release, and I know Kairo will look back one day and feel that pride, too."

The launch will be supported by a series of seven mini-episodes rolled out across social media, offering intimate insights into the creative process behind The SneAKA 2.0. Featuring interviews with Kiernan’s family, friends, and collaborators, the series will provide a behind-the-scenes look at the evolution of the sneaker and the enduring impact of AKA’s vision.

The SneAKA 2.0 will be available online at Reebok.co.za. The drop will also be available at Reebok Canal Walk and ­­­Archive, Shesha, Sneaker District, Sportscene, and Studio 88, for R2,799. This limited-edition release of only 1,000 pairs is expected to sell out quickly, offering fans a rare opportunity to own a piece of South African hip-hop history.

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