Tyla incorporates her hometown effortlessly in the music video showcasing the many parts of Johannesburg CBD. Hillbrow with its many classical elements is part of the video with gumboot dancers, amapantsula, and the local bodegas being at the forefront of the music video. Tyla is also captured having Go-slo's which are inherently South African chips that signify the culture within Southern Africa. The shantytowns are part of the video with the camera panning to larger apartments also. Tyla and her back dancers make it Jump. The video was directed by American-Australian, Nabil Elderkin who has previously worked with the likes of J.Cole, Kanye West, Dua Lipa, and now Tyla.
Watch the music video below:
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