In the grand celebration of its 90th anniversary, Lacoste, the iconic French brand, pays homage to its rich history while infusing unique energy into the festivities. From its origins as a symbol of movement and elegance on the court, Lacoste has evolved from sportswear to a prominent player in the world of streetwear.
The Crocodile, Lacoste's enduring emblem, extends its appreciation to the individuals shaping the brand's heartbeat across the globe today. French elegance, movement, grace, creativity, and innovation have been the guiding spirits that marked Lacoste's journey from the past to the present.
A remarkable highlight of this milestone celebration is the collaboration with world-renowned graffiti artist D Bongz. Lacoste entrusted him with the creation of a stunning 90th-anniversary mural, a masterpiece that vividly captures the essence of the brand. Taking center stage in the mural is Lacoste's ambassador, Reece Madlisa, embodying the dynamic spirit of the label in a contemporary setting.
D Bongz took to his Instagram to express his gratitude, stating, "Grateful to Lacoste for trusting me with their 90th Anniversary mural, depicting their ambassador Reece Madlisa. Massive thanks to the Surtee Group for everything. Grand appreciation to hector for making it happen. Shout out to my boy Black Mabutho for the gifted hands."
The mural not only commemorates Lacoste's impressive nine-decade journey but also signifies the brand's commitment to embracing contemporary art and culture. It serves as a visual testament to Lacoste's ability to seamlessly blend its storied heritage with the vibrancy of today's creative expressions.
As Lacoste embraces its 90th year, the celebration extends beyond the walls of the fashion world into the realms of urban art, showcasing a fusion of tradition and modernity. The brand's legacy is not just about the past; it is a living, evolving narrative that continues to resonate with individuals shaping the cultural landscape.
Here's to 90 years of French elegance, movement, and the enduring legacy of The Crocodile.
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