Coming Back Strong Starts With A Pause: Powerade®️ Renovates Multipurpose Court in Orlando West Park

Taking this commitment beyond words, Powerade took a moment to pause and invested in the revitalisation of the popular Orlando West Park with a makeover of the basketball court into modernised multipurpose court.

Powerade’s investment in the revitalisation of the popular Orlando West Park with a makeover of the basketball court into modernised multipurpose court is part of the sports drink brand’s commitment to their “Pause is Power” global communications platform.

"Pause is Power" was launched globally in 2022 to champion the often-overlooked potential of a pause, prioritising wellbeing over winning. 

The sports drink brand actively takes on the “win at all costs” mentality by emphasising the value and regenerative benefits of a pause — a moment for laughter, introspection, community interaction, and recovery.  

“Coming Back Strong Starts with a Pause”

Powerade believes that “Coming Back Strong Starts with a Pause”. This powerful tagline encapsulates the brand's commitment not only to providing athletes and ordinary citizens with hydration and replenishment, but also to igniting their inner tenacity to overcome obstacles and re-emerge even more motivated and stronger.

Ramokone Ledwaba, Marketing Director at Coca-Cola Africa, expressed her excitement on the transformation of the multipurpose court, saying:

"This makeover reflects our core values and perfectly mirrors our ‘Coming Back Strong Starts with a Pause’ tagline. At Powerade, we believe the revitalisation of the court sculpts a metaphor for the innate strength within us all.

“Our conviction rests on the premise that everyone's personal best emanates from a pause of physical or mental activity, and we wanted to ensure we created a space for this. We invite the community to embrace this new enhanced multipurpose court for tranquility, meditation and rejuvenation.”  

MMC of Community Development in the City of Johannesburg, Cllr. Magwentshu said:

"I am thrilled to witness brands like Powerade embodying the spirit of giving back, recognising the importance of community development through sports, exemplifying the core principles of service delivery and the ‘Batho Pele’ principle. We encourage more brands to follow suit and partner with the city."

The makeover 

Located in Soweto, the Orlando West Park was unveiled in 2010 and functions as a community meeting place. However, the park is more than just a collection of sporting and recreational equipment. It contains swings, a netball and basketball court, a professional-size football pitch, and a 1km running track. 

Powerade’ makeover of the basketball court include turning it into a modernised multipurpose court as part of the sports drink brand’s commitment to their “Pause is Power” global communications platform.

Powerade's goal is to ensure that everyone they encounter not only feels empowered and supported, but also emerges stronger and more resilient than before.

Powerade’s commitment is reflected in its continued support for local athletic events and provision of vital hydration stations during marathons. 

Powerade sends a powerful message to all individuals, underscoring the radiant potential inherent in each pause taken; a moment of rejuvenation that breeds immense strength for the journey ahead and remembering that “Coming Back Strong Starts with a Pause”.

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