K.O Launches His Hybrid Retail Store 'SWAVE'

Last night, K.O added another feather to his cap with the grand opening of SWAVE, his highly anticipated clothing store located in Rosebank.

K.O reiterated that ‘Swave’ derives from his notorious Skhanda World brand, but this time with a twist, incorporating 'Ave' to symbolise "Avenue," giving rise to the distinctive name ‘Swave’. 

Located at the Rosebank’s Design District, SWAVE boasts an eclectic blend of contemporary fashion pieces designed to resonate with the vibrant culture and diversity of Joburg. But that's not all, it also has its own customised luxury ice-cream which gives off a full experience while you are shopping.

This event marked not only the unveiling of a new fashion venture, but also the official announcement of his partnership with the internationally renowned beverage brand, Martell Blue Swift, a collaboration set to redefine the intersection of art, culture and luxury. 

“This is an exciting venture for me as it builds on my entrepreneurial vision and will test how far I can stretch my creative expression. Swave is a portal for all things fashion, music and culture in an urban setting and I can’t wait for everyone to experience it" stated K.O and added, “Also teaming up with an internationally renowned brand like Martell Blue Swift is an incredible opportunity to merge creativity and craftsmanship. Together, we aim to create memorable moments like no other, that celebrate artistry and innovation."

The collaboration between K.O and Martell Blue Swift is set to bring forth a series of exclusive events, limited-edition releases and immersive experiences.

“K.O’s staying power in the creative industry is undisputed and the launch of the Swave store is an exciting addition to his legacy and comes hot on the heels of his recent SAMA wins. His journey as an artist is like that of no other and the partnership with Martell Blue Swift is just perfect fit. It brings together unique characteristics of this unique drink and the phenomenal star who is taking bold steps in pursuit of greatness” explains Nthabiseng Motsoeneng, Marketing Director at Pernod Ricard South Africa.