Pioneering international luxury fashion brand, AMIRI, opened its first South African store at Sandton City Mall's prestigious Diamond Walk last night.
Operated exclusively by YAWA, the brand sees a special formal partnership with retail pioneer Arie Fabian, Grammy award-winning artist Nkosinathi ‘Black Coffee’ Maphumulo, as well as DJ and entrepreneur Themba Nkosi, popularly known as Euphonik.
The high-end luxury store officially opened its doors with an intimate gathering on Monday evening.
Speaking at the opening last night, Arie Fabian stated, "We are very proud about the grand opening of global luxury brand Amiri’ first store in the Diamond Walk. This marks a bold synergy where style meets innovation, embodying a fusion of cultures, bringing forth a unique narrative in fashion that resonates with the spirit of the African landscape while redefining global trends. The Amiri store experience is immersive, harmonious and captures their distinctive aesthetic."
His business partner Black Coffee added, "In music, beats harmonize; in fashion, style resonates. Collaborating with Amiri brings rhythm to couture, merging the pulse of sound with the allure of design, creating a symphony of style and substance. The opening of the store in South Africa is massive for the team and we are honoured to share it with everyone today."
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