Nigeria-born musician Lifesize Teddy, the newest signee to record label Mavin Records has released her self-titled debut EP alongside visuals for her lead single, ‘Hypnotic’.
‘Hypnotic’ is a decadent and fearlessly expressive club track about being the life of the party and reveling in the freedom that comes with feeling comfortable in one’s body and sexuality. Produced by Andre Vibez (Rema, Ayra Starr, Omah Lay), the track’s off-kilter production is a melting point of Afro-inspired Hip-Hop swaggering. Underpinned by dancehall-infused rhythms that are tightly peppered with Arabic and middle eastern sensibilities.
Speaking on the track, Lifesize Teddy said: “Writing this record was a thrill. I want whoever listens to feel the rush and embody being THE MOMENT. Being the driver of your own vibe and staying turnt. Hypnotic is all about freedom in the utmost way”.
Directed by Jyde Ajala (Asake, CKay, Don Toliver), the music video brings to life the song’s hedonistic and pleasure-seeking aura. The concept’s narrative centers around Teddy as she leads the crashing of a lackluster school party with her crew of outcasts. Upon her arrival, Teddy’s boisterous and rebellious attitude gives way to the party transforming into an energetic and bustling occasion.
The video experiments with supernatural and spooky undertones that at once is an homage to her hometown of Port Harcourt, while also presenting Teddy as a confident, fashion-forward, and futuristic artist.
Watch the official music video for 'Hypnotic' below:
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