@ItsPriddyUgly Drops Visuals For Lead Single '30Minutes To Soweto'

Priddy Ugly is back at it again this week as he prepares us for his highly anticipated album drop, 'MUD' with visuals for his lead single to the album, '30minutes To Soweto'. The visuals are a continuation of the story he set out in his previous visuals, 'For Favor' from his previous album, 'SOIL'. The story entails of two gangsters with a very strong relationship for the streets as they understand the operations held within certain places. From my understanding, the two gangsters are out looking for a specific vehicle and end up finding it parked by a church. This showcases the taste that the two have in vehicles as what I would define as an 'El Classico' vehicle range. We further embark on a brighter side of the story as they connect with people of the community and this is seen in the scene where 'Priddy Ugly' is converting with a couple of people.

The song on the other hand paints a much more deeper side of the artist as he speaks of his life journey such as the death of his first love 'Lerato' and this can also be pinpointed to his 2016 project 'You Don't Know Me Yet (Deluxe)'. He further taps into the reality of the nightlife taking me back to the car theft across a church building. This becomes a reference to his belief and as well as that the worst things mostly happen in the 'shadows of the night'. The visuals are starting the one and only Maglera Doe Boy aka 'Mr Diaspora' as well as the famous white Opel.

You can embark on this fabulous journey by watching the visuals below: