On Friday, 22 July 2022, International technology company, Yolo Group, launched its official partnership with African hip hop star Cassper Nyovest and its online gaming products Sportsbet.io andBitcasino. The company is best known for the use of the popular digital currency Bitcoin in its sports betting and casino games. The launch event took place at the Riboville Boutique Hotel and Restaurant in Waterfall City, Johannesburg. The invite-only black-tie occasion brought together classic casino games as well as introducing those in attendance to the world of crypto-currency gaming.
Cassper’s partnership with Sportsbet.io andBitcasino was announced at the end of May this year and fans have been waiting in anticipation to see how the exciting aspects of the collaboration will be rolled out. Even though the event was not open to the public, fans were able to follow all the action via social media through the hashtags: #CassperXBitcasino #CassperXSportsbetIO #CryptoKnightWithCass. The launch event was attended by some of South Africa’s most influential personalities across the entertainment industry as well as the country’s top blockchain enthusiasts. They were all introduced to the features and aspects of Sportsbet.io andBitcasino while playing numerous casino games on the night.
When asked about the collaboration, Head of Sportsbet.io Africa, Albert Climent expressed his views by saying: “We are happy to welcome Cassper Nyovest to our team. He is a legend of African hip hop and like us, he’s always a step ahead of the competition. We’re also looking forward to welcoming his fans from around the world to our community, where fun, fast and fair betting is only a click away”.
Sportsbet.io, Bitcasino and Cassper Nyovest have been making serious moves in their respective industries. Sportsbet.io and Bitcasino have been continually looking for ways to expand on the African continent. They partnered with Nigerian Afrobeat star, Tekno, earlier this year to create exciting content on social media which introduced the platform to a large number of people. Cassper has also been hard at work growing his brand in the fashion and alcohol industries. His collaboration with Drip Footwear for his ‘Root Of Fame’ sneaker and his Tequila range Billiato has also grabbed the attention of the country.
Crypto Knights with Cassper Nyovest is set to be the first step towards introducing South Africa to the innovative concept of online betting using Bitcoin. The use of digital currency is still new to many, but with trusted public figures such as Cassper giving it its stamp of approval, more people than ever are checking out the benefits of Sportsbet.io and Bitcasino.
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