Kwa-Zulu Natal's born and bred talent, Nasty C continues to lead the South African hip-hop scene and carrying it on his back, placing it on the world map.
This past week we were notified that the Ivyson had reached a record breaker of 1M followers on Spotify - Being the first South African hip-hop artist to reach that milestone. You might be asking yourself how he has 1M followers and over 600K monthly listeners, well let me clarify and school some readers;
The first thing we all pay attention to when landing on Spotify is our Monthly Listeners. Monthly Listeners are the unique listeners who play your music during a 28-30 day period. “Monthly Listeners” gives you an indication of how the artist is doing monthly.
Followers are people (fans) who like or follow your artist profile. So ideally, your goal should be turning those unique listeners into followers (fans).
"Listener-to-follower ratio = Spotify Followers / Spotify Monthly Listeners...
A listener-to-follower ratio of 1 means that your listeners are all converting to followers. If it’s less than 1, it means that not all of them are actively following you on Spotify. If it’s more than one, your follower count (a.k.a your fans) is larger than the number of monthly listeners." - Janelle Borg
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