In Celebration Of @NBA_Africa Partnership, @Hennessy Brings Court-Side To South African Fans With #CatchingWaves

In frame - Young Stilo.

Hennessy has proudly announced an expansion of its partnership with the National Basketball Association (NBA), which makes it the first global spirit partner in the franchise’s history. This ushers in a new chapter in the relationship, with a synergy that celebrates everything that pushes the spirit of the game forward. As a brand that’s deeply entrenched in urban culture, with a passion for game-changers - those who Never Stop. Never Settle - the relationship is a perfect fit with Hennessy’s long-standing ethos.

To celebrate locally, Hennessy has partnered with TV personality and basketball fanatic Scoop Makhathini to bring courtside to South Africans. Over the next couple of weeks, on Catching Waves brought to you by SlikourOnLife - we will continue to feature a star-studded line-up of

celebrities going head-to-head in a Hennessy x NBA series of basketball challenges as well as discussing some of the motivators that help them to forge forward and live the Never Stop. Never Settle ethos in everything they do. Alongside this, there will also be interactive Hennessy x NBA pop-up activation(s) at select locations within Johannesburg, where fans will have an opportunity to watch Scoop and guests such as Kim Jayde, Young Stilo, 25K The Plug and Bontle Modiselle, battle it out on court. Fans will also be able to show off their skills and shoot their shot for the chance to win exclusive Hennessy x NBA merchandise.  

A trailblazer in the urban culture space, Scoop has a strong affiliation with both brands, and a deep passion for the game.

“I am honoured and excited to be chosen as the SA ambassador for the Hennessy x NBA campaign. I have always loved basketball - it’s a sport that has provided me with many great life lessons over the years, both on and off the court. Through this partnership, we have a real opportunity to showcase the talent we have in this country and to celebrate South Africa’s vibrant basketball culture.”

From adopting the fashion and style to mentions by hip hop artists and the burgeoning movement of local basketball players, South Africans have welcomed the sport with a lot of enthusiasm, Makhathini concludes.  

To celebrate this iconic partnership, fans around the country will be able to purchase the new exclusive Hennessy VS Limited Edition gift box to enjoy during the 2021 NBA playoffs.

WATCH THE NEW EPISODE OF CATCHING WAVES WITH 25K AND KIM JAYDE, BELOW;