After racking up nearly 2 million views independently and receiving glowing early praise from i-D, PAPER Magazine, and more, African superstar singer and songwriter TYLA has inked a global deal with Epic Records. She has quietly become one of the hottest artists on the continent, and she’s primed for a major breakthrough now.
About the signing, Epic Records Chairwoman and C.E.O. Sylvia Rhone commented,
“Tyla has all the qualities of a true career superstar. At the same time, there’s never been an artist quite like her. She’s become a star in Africa on her own terms, and now she’s going to redefine the sound of pop music worldwide. We’re so excited to welcome her to the Epic Records family.”
“This really is a dream come true! I had no plan B, so this is something I invested my everything into and I could not be more satisfied.To be welcomed into the Epic family like this, it’s such an honor, I’m so grateful for everyone who believes in me. My team at FAX and I worked so hard to get here and I’m super excited to keep growing with them and take it to the top. Sylvia and Epic share our vision, we want to make great art and bring the world’s attention back home to Africa. I cannot wait to share what we have with the world.”
Her debut single “Getting Late” featuring Kooldrink has exploded as a viral phenomenon. The music video has amassed 1.7 million YouTube views, while the song eclipsed 1 million streams.
Signed to Epic Records through a venture with Johannesburg/New York based Fax Records and co-managed by We Make Music and Africa Creative Agency, Tyla has positioned herself for international dominance with style, soul, and spirit.