It has become a part of the culture now, with music being the worldwide language, brands are finding ways to collaborate with musicians to push the brand forward within the music and its culture.
The well known Monster Energy Drink has officially partnered with multi-platinum SA hip-hop producer DJ Speedsta for their newest campaign. With Speedsta being so hands on with his skating hobby, it only makes sense to brand him with an energy drink - and what's better than the Monster Energy Drink?
Congratulations are in order to DJ Speedsta, you killing 'em son!
“This makes sense”— DJ Speedsta (@speedstabro) April 7, 2021
Don’t know how many times I’ve read this sentence today!!
Thank so you for much for all the love!!
I am music, I am culture, I am skateboarding, I am SPEEDSTA BRO!!! @MonsterEnergySA ???????? pic.twitter.com/YolRv9sNYo