In order to support nightlife communities during corona crisis, family-owned Mast-Jägermeister SE is taking a unique step: for the first time in the brand’s history, the front label of the iconic liqueur is changed across countries and continents for the #SAVETHENIGHT Jägermeister Limited Edition Bottle.
With its specific illustration on the front label the bottle sends a strong message of hope to the nightlife communities and a signal of solidarity with people who usually make the night.
The launch of the desirable bottle is backed with the commitment of Mast-Jägermeister to provide additional 1 million Euros to the markets that make the bottle available. The money will be used to help artists, creatives, bartenders or club-owners who are facing never before-seen hard times and are struggling to make a living. The Limited Edition Bottle is part of Jägermeister’s global #SAVETHENIGHT initiative.
For the creation of the front label artwork Jägermeister partnered with German top-class illustrator Max Löffler. Its three parts, THE PORTAL, THE TUNNEL & GRIDLINES and A LIGHT BEAM on the horizon, are symbolizing the current state, the path towards the better days and hope. On the back label the purpose of this exceptional project is outlined: “The good times will come again. Until they do, this bottle is for those who make the night. Together, we support them. Together, we will #SAVETHENIGHT.”
The total number of the highly desirable bottles is limited, so fans have to be quick to order them as it is expected that they will be sold out within a very short time. In South Africa you can order the Limited Edition Bottle online via Norman Goodfellows. For more information go to the dedicated website www.save-the-night.com.
Stand a chance to win one of the Jägermeister Limited Edition Bottles by sharing your best #SaveTheNight story on the Slikour OnLife social pages. Remember to use #SaveTheNight. Winners to be announced on this week’s OnLife Radio
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