They say one shouldn't judge a book by its cover, but they never mentioned judging the contents of music by its artwork. First impressions last, and album artworks affect an audience' perception of an artist.
Over the years, aesthetic design has played a major role in music, from vinyls and as we move onto the digital world. Bridging the gap between hearing and seeing, album artworks don't only play the role of packaging, promotion and distribution, but they communicate a certain feeling vital for the receiver's decision to purchase. Former Skwatta Kamp member, Infadizle, is an overall creative. Serving the industry not only as a rapper and producer, but he's designed some of the most iconic album artworks in South African hip hop, all which will forever be remembered. From Skwatta Kamp's most successful album, to the return of Fortune with Abomrapper2, as well as HHP's memorable Motswako High School and more. Digging into his archives in search for some his favourite covers he's designed. Infadizle shares them with you below as he reflects on the relationships with the artists, thought process and history of each artwork.
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