@sportsceneSA Collaborates With @ShabZiMadallion @FOCALISTIC @Nelz_SA & @shamiso_ For Redbat Urbanite

Fashion, swag, drip. Call it what you may, but looks have always formed a major part of the hip hop culture, and collaborations between artists and clothing brands is a relationship that has existed for years. One movement inspires the other.

In the same manner, Sportscene collaborates with young South African rappers for their Redbat Urbanite collection. Inspired by the 2000 hip hop era, they bring Shabzi Madallion, Focalistic, Shamiso, and Nelz with play. Dubbing them as "The Incredible Four," their aim is to set you apart from the crowd with brand new collection.

Padded puffers, camo & inspired by the 2000's hip hop era, the Redbat Urbanite collection focuses on setting you a part from the crowd. Make sure you step out on the ready. Shop now :https://t.co/Rfdalh5dGx
Feat: @FOCALISTIC @ShabZiMadallion @shamiso_ @Nelz_SA#RedbatUrbanite pic.twitter.com/8jM6R1sqGI

— sportscene (@sportsceneSA) May 9, 2019

Man...???? Beeeeeen holding this in for a BIT and thinking about how I'ma share these news when it's time and I still don't have the exact words but I'm hella proud to announce that I'm part of the @sportsceneSA family now. Turns out REDBAT & The Lion come from the same jungle ???????????? pic.twitter.com/QEuKAbfZRo

— ShabZi Madallion (@ShabZiMadallion) May 9, 2019

Our latest work with @sportsceneSA for Redbat Urbanite Collection, inspired by the 2000s Hip Hop era is LIVE!!. Featuring the incredible four: ???? @ShabZiMadallion @shamiso_ @Nelz_SA @FOCALISTIC #redbat #urbanite #sportscene #kingsofsneakerwear pic.twitter.com/d66wKA77Ep

— Responsive Digital (@BeResponsive) May 9, 2019

AND ITS ONLY THE BEGINNING ✨@sportsceneSA x #RedbatUrbanite

????: @RASH_FERGUSON pic.twitter.com/8qqc6KGced

— PITORI MARADONA ???? (@FOCALISTIC) May 9, 2019

R E D B A T F O R T H E W I N T E R T I M E ???????? | Redbat Urbanite is available in-store and online @sportsceneSA #RedbatUrbanite #sportscene #redbat pic.twitter.com/LY6MXaTlcP

— Sbudawg ???????? (@SbuDawg_rsa) May 9, 2019