Get @itsmesipho Latest Single, Hold Up

Budding artist Sipho The Gift gifts us with a breezy new single fit for the looming summer courtesy of Apple Music and Platoon. The Kimberly artist got an opportunity to work with the finest music professionals at the Cape Town Creative Lab most recently and this is the result. 

Hold Up is a dreamy, elusive number that finds the young musician delivering hypnotic vocals over the tribal tinged production. Clearly taking it easier than a lot of his usual content, Sipho also channels a tad bit of a Caribbean influence in his delivery which makes the song quite memorable. This is expensive music. That ad campaign soundtrack. That supermodel shoot design. FIRE FLAME EMOJIS.