@JColeNC - ATM

J. Cole has been the talk of the past week, and this weekend, as he delivered on his promise to drop KOD after making a spontaneous announcement about the album. With rave reviews flocking in as the world connects with the album, Cole wasted no time in giving us the first visual off the album for the money centred ATM.

The music video is done in a cartoon-like style with the theme based on how powerful money is in people's lives. He baits a dollar to some kids who follow him through the clouds, before we see him and his woman counting money before the kids break in to finally get the money. My favourite part of the visual is the part where he literally gives his arm and leg to afford a brand new car. Deep! There's no doubt that this album is just what the fans needed, not only musically, but also addressing the current state of life in this turmoiled world.