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Why @CocaCola Picked @CassperNyovest For The @FifaWorldCup Song

By @Spokenpriestess on 03/08/2018 in On The Ground

The 2018 Fifa World Cup is fast approaching and the fever is growing as the trophy tour has hit Africa making us the first to see it ahead of the rest of the world as a build up towards the majestic tournament in June 2018. 

There's another reason why Mzantsi in particular is more excited about the world cup, a few weeks back it was announced that Cassper Nyovest is featured on the official theme song of the tournament alongside Jason Derulo. Cassper was in L.A last month working on the song with his collaborator before getting onto some other music and publicity work in the city ahead of returning home. Although the song, titled Colors, is only slated to go public mid-March, it has already been previewed to some media around the world. We caught glimpses of the official preview night with Coca-Cola where the theme of the song as well as Cassper's involvement were unpacked. Take a look at how the connection came about:


On The Ground

Why Coca-Cola Picked Cassper Nyovest For The #FifaWorldCup Song

 

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