More and more, the debate about the value of music streams on digital platforms is getting louder and unfortunately more ignorant too. Amidst conversations about the weight of music streams versus purchases, the racks of artists are going up either way. While fans debate on whether a purchase has more value than a stream or if they in fact are the same thing, Nipsey Hussle has gone on to share some details that might simplify, or rather answer, some dark spots. Have you ever seen some of your faves tweet about their albums or singles doing a million streams on a platform (mostly iTunes)? Have you asked yourself what that truly translates to in tangible return? Well...
ATTENTION EVERYONE:— THA GREAT (@NipseyHussle) January 15, 2018
1 Million Streams on YouTube = $690
1 Million Streams on Spotify = $4,370
1 Million Streams on Apple Music = $7,350
1 Million Streams on @Tidal = $12,500
1 Million Streams on Amazon Music = $4,020
Don’t shoot the messenger.
Jus Sign up 4 @tidal ????
Although Nipsy Hussle's point is evidently to wake people up to subscribing to a black owned platform that clearly has more value than others, how do you feel about these numbers as a consumer? Does this in any way sway your choice to listen to music on either of the platforms? Granted, Apple Music has a bigger library and especially more local content on it, however, Tidal's user interface and accessibility (no need to download the app to use it) is much easier to operate. Perhaps the marketing and brand affinity of Tidal (particularly here in Mzansi) is not that strong because it's fairly new, hence people not messing with it much, but if it gives the artist more value compared to others. Not to start a riot or anything, but would you dump your favourite platforms to support one that gives your faves bigger value? Would artists go as far as only signing up to Tidal in the far future? Or is preference and reach much stronger than loyalty?