Back in November last year, Rexx Life Raj released the sequel to his Father Figure album. The artist now goes back to the project with the loopy but crisp visuals for Not My Friend where he's literally the center of attention in an office surrounded by people going about their business. The creative direction in the visuals is said to have been inspired by a video from the 60's and Rexx's director mentioned wanting to have Raj in the center of "a growing chaos of people looping in and out around him." While his "friends" try to interact with him throughout the video, Rexx shows no interest in what they have to say and continues to perform his song - definitely an attitude for 2018.
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