How Songwriting Shapes Manana’s Music | On The Ground

Manana has quietly carved a name for himself not only as a performer but as a gifted songwriter whose words have found their way into tracks by international artists such as Usher, Burna Boy and Ami Faku. His journey reflects a seamless blend of artistry and craft, showing how songwriting can be both a foundation and a launchpad for a performing career.

“I still feel like I’m a writer first,” Manana shares. The statement carries weight considering the scope of his contributions to global music. “I’ve had the privilege of working with some artists I look up to and admire. Being able to translate that writing ability, and the opportunities that came with it, into the work I’m doing as an artist has been important.” For him, songwriting is not just a skill, but it is a lens through which he approaches music, shaping both his creative decisions and the narratives he brings to his own releases.

His work extends beyond penning lyrics for others. “Every year we get an opportunity to place with some global artists and it’s been a natural transition for me because now I’m able to put some stuff together for myself as well,” he explains. This perspective highlights how collaborative writing has been a bridge to establishing his individual artistic identity. While some artists treat writing as a separate craft, Manana views it as intrinsically linked to his expression, allowing him to channel influences from his collaborations into his own music in authentic and meaningful ways.

In addition to songwriting, Manana has been exploring the ways content creation intersects with music. He emphasizes that in today’s environment, creating music is only one part of a larger story. The way an artist shares their work, builds a narrative and engages with audiences forms an essential layer of the process. This approach demonstrates his commitment to both artistry and strategy, ensuring that his creations resonate widely while maintaining the integrity of the songs themselves.

His journey also speaks to the broader possibilities available to artists willing to merge craft with opportunity. Working with international acts has opened doors, but it has also reinforced the importance of maintaining a strong personal voice. Manana’s own releases benefit from this balance, combining the polish of global collaboration with the sincerity and individuality that come from being a writer first.

Manana’s story is a testament to the power of songwriting as a central pillar of a music career. It is not merely a tool for creating hits for others but a vehicle for self-expression and long-term growth. By navigating both world, the collaborative sphere of writing for top-tier artists and the personal path of crafting his own music but he exemplifies how skill, patience, and dedication translate into a flourishing career.

“I still feel like I’m a writer first,” he repeats, a mantra that underscores his approach to music and creativity. For Manana, songwriting is not just about lyrics or melodies; it is about building a foundation for meaningful, resonant art that can connect locally and globally alike. Through this lens, every track, every placement, and every creative choice becomes part of a larger story being one where his identity as a songwriter and artist exists seamlessly side by side.

Manana continues to navigate this dual role with clarity and purpose, setting the stage for his ongoing work as a musician whose craft is deeply rooted in the art of writing. His journey offers insight into how deliberate artistry and thoughtful storytelling can shape not just individual tracks, but a lasting, impactful career

Watch the full interview below: